Copywriting Makeover: It?s Not About YOU, It?s About THEM
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? 2003http://www.copywritingcourse.comI've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy scented candles.The goals of the copywriting rewrite were to increase sales and improve search engine positioning for the terms "soy candles," and "scented candles." The copy definitely needed some work. It wasn't "bad," but it had one major thing holding it back.
The copy violated one of the primary rules of copywriting. "It's not about you? it's about them."An additional problem was that the information - while definitely necessary - was presented as more of a list of nuts and bolts. It needed a boost to create a "feeling" about the candles for sale.The ProblemAs you can see from the original version, http://www.copywritingcourse.com/IlluminousTimes-BEFORE.doc, the copy either focused on the company or the candles. Very little of the copy focused on the customer.Another element that was "off" in the copy was the lack of the "experience." Site owner Dan Fehn had some fabulous research data about scented candle buyers, however he did not know to include that information when writing.Lastly, while Illuminous Times had fairly good search engine rankings, there was room for improvement.The SolutionThe data I received included the following information from the National Candle Association.Candle industry research indicates that the most important factors affecting candle sales are scent, color, cost and shape. Fragrance is by far the most important characteristic, with three-fourths of candle purchasers saying it is "extremely important" or "very important" in their selection of a candle for the home.Candle manufacturers' surveys show that 96% of all candles purchased are bought by women.Nine out of ten candle users say they use candles to make a room feel comfortable or cozy.This was the basis for the copywriting makeover.
As a scented candle lover myself, I knew for a fact what women wanted from candles. I understood the candle buying experience and played on that knowledge to create copy that "romanced" the site visitor and increased the desire to buy.The search engine optimization (SEO) aspect of the copy came easily. The terms "scented candles" and "soy candles" flowed naturally as I created the copy so my primary goal was to use these phrases in power positions (like the headline and sub-heads). I'd also place them as often as I could without making the copy sound stiff or forced.The RewriteYou can view the new copy here (http://www.illuminous-times.com). As you can see, the new version immediately begins to entice the site visitor.
Everything she wants from a scented candle is laid out before her? and some things she might not have known she wanted.I began to pique interest in soy candles (as opposed to traditional wax candles found in stores) by immediately outlining the advantages soy candles offer. From there I played on the fragrance (the most important characteristic according to the National Candle Association).I led the customer through a mental tour of their home - lighting candles for a special dinner, enjoying the glow as they snuggled with a good book, and having the unmistakable fragrances only soy candles offer wafting through their homes.A final keyphrase-rich benefits list of why soy candles are superior to traditional wax candles and an emotional call-to-action wrapped up the copy.The ResultsI think the results of the copywriting makeover are best stated by Dan himself."Thank you! Sales have increase even before the holiday season and my rankings have improved, too. Right now I am #1 for the term 'soy candles' (previously ranked at #4), and I'm at #7 for 'scented candles'... a huge jump up from #17!"So, as you can see, taking the focus off the product or company and putting where it should be (on the customer) makes a tremendous difference. Sales naturally increase when the customer feels he/she is the reason for your existence.
Take some time now to look back over your copy. Is it company focused? If so, learning to write specifically for your customers can turn your sales around almost immediately..
How To Save Money On Christmas Gifts
How many times have you spent more that you could afford on Christmas gifts for your family and friends? How many times have you bought gifts that weren't what you were looking for and on top of that, paid top dollars for them? It has happened to all of us one too many times. Well, you can SAVE money on all your Christmas Gifts. 1. Make a list. It's always convenient to make a list of all the people that you will be giving a gift to.
Make sure you know what their interests are so you get a gift that they will appreciate. It will make it special for them and for you. 2. What to buy for someone that has everything? Baskets, candles, a good book or a store certificate can be the perfect gift for that special person that has everything. 3.
Buying in advance. Don't wait until the last minute to go Christmas shopping because you'll end up paying high prices for stuff you don't even like. This happens specially with the hottest Holiday Toys because a lot of people look for them...
How To Save Money On Christmas Gifts
Candles > How To Save Money On Christmas Gifts
Aromatherapy : A scent away for great relationships
Is it possible that a scent can make you mellower and increase dramatically the relation with you and your mate? Can you calm the kids down instantly? Do you wish that you would feel and look more in control for the big meeting? Thousands of people around the world have discovered the powerful benefits of Aromatherapy. And you can do it to.With the stress involve in our way of living today, we get psychological and physiological consequences to our fragile health. We spend more of our hard earned money on over-the-counter medication or on prescriptions to help cure our little and bigger pains.The power of Aromatherapy could help you lead to a better outlook of life And keep more money in your pocket.But what is Aromatherapy exactly?Aromatherapy is the art and practice of using essential oils extracted from aromatic plants and herbs to restore or enhance health, beauty and well being. Aromatic molecules interact with the tops of your nasal cavity and give the signal to the limbic system...
Aromatherapy : A scent away for great relationships
Candles > Aromatherapy : A scent away for great relationships
9 Tips to Selecting the Perfect Gift
Copyright 2006 Pat Brill
Do you struggle to find great gift ideas? Are you stuck without a gift at the last minute? I understand your frustration and am here to help!
I've put together 9 tips to help you select the perfect gift.
So grab a cup of coffee, relax, and start shopping!
1. Relax:
Stress only make matters worse. Stop and take a deep breath before starting. It will help you refocus and reenergize!
You can have fun researching and selecting a gift.
2.
Think about the recipient:
Ask yourself what makes this person happy. What are their hobbies and interests?
Have they mentioned something they needed or wanted? A gift is a special treat to the receiver, so take the time to think about the person.
3. Seek outside help: Don't be afraid to talk to the people who know the recipient best. They're likely to have great suggestions. Great ideas come from everywhere.
...
9 Tips to Selecting the Perfect Gift
Candles > 9 Tips to Selecting the Perfect Gift
Copywriting Makeover: It?s Not About YOU, It?s About THEM
by
? 2003http://www.copywritingcourse.comI've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy scented candles.The goals of the copywriting rewrite were to increase sales and improve search engine positioning for the terms "soy candles," and "scented candles." The copy definitely needed some work. It wasn't "bad," but it had one major thing holding it back.
The copy violated one of the primary rules of copywriting. "It's not about you? it's about them."An additional problem was that the information - while definitely necessary - was presented as more of a list of nuts and bolts. It needed a boost to create a "feeling" about the candles for sale.The ProblemAs you can see from the original version, http://www.copywritingcourse.com/IlluminousTimes-BEFORE.doc,...
Copywriting Makeover: It?s Not About YOU, It?s About THEM
Candles > Copywriting Makeover: It?s Not About YOU, It?s About THEM
A Sex Shop Without Pornography Or Power Tools - Launch of Red Ambrosia, The First Upscale Sensual Boutique
When thinking about the typical American sex shop, pornography, power tools and plastic-coated toys inevitably spring to mind, even in mainstream, woman-centered adult retail.
Red Ambrosia is challenging this trend by introducing an online boutique that eschews x-rated films and power tools in favor of refined pleasures to inspire and arouse the senses.
By promoting a broad range of sensual accessories that are focused on more than just direct sexual stimulation, Red Ambrosia aims to help people tune into their senses of sound, smell, sight, taste and touch as a means of enhancing arousal, romance and intimacy.
Owner Aimee Vorhaus says, "Viewing pornography is a personal preference.
But I believe it is numbing on a cultural level ? it's dulling our senses.
Sensuality can be so much richer and more satisfying; so much lovelier."In lieu of pornography, Red Ambrosia offers seven categories of fine sensual goods:? Arousing Art ? includes sensual...
A Sex Shop Without Pornography Or Power Tools - Launch of Red Ambrosia, The First Upscale Sensual Boutique
Candles > A Sex Shop Without Pornography Or Power Tools - Launch of Red Ambrosia, The First Upscale Sensual Boutique
10 Simple Ways to Honor Your Uniqueness
One message we hear from the time we are children is that it is better to give than receive. It is best to be humble. It is best to not shine a light on ourselves. True, and not so true. We also need to recognize that until we honor ourselves with love and compassion that we will not be able to give fully to another, or shine the light on another nor will we truly understand humility.
These simply steps will take you on a path to honoring your uniqueness every day. Use them as a way to see how you are doing. Celebrate what is working, and choose to make adjustments where there is adjustment necessary. 1. Take time for quiet daily.
Yes, there is much that needs to get done. Once you maintain a habit of being quiet either to contemplate, pray, meditate you will be amazed how much more efficiently you will perform your tasks, duties and projects. 2. Treat yourself with as much care, if not more, than you treat others. Love and nurture yourself as you love and nurture those...
10 Simple Ways to Honor Your Uniqueness
Candles > 10 Simple Ways to Honor Your Uniqueness
Copywriting Makeover: It?s Not About YOU, It?s About THEM
Copywriting Makeover: It?s Not About YOU, It?s About THEM exercise
Copywriting Makeover: It?s Not About YOU, It?s About THEM tires Candles